Company

Hello, I'm Walther, the proud founder of Tazzarte – your destination for modern mugs that seamlessly blend timeless craftsmanship with contemporary design. Welcome to our story, where passion and creativity unite to transform everyday objects into companions that enrich your life.

As Picasso once mused, 'Art washes away from the soul the dust of everyday life.' At Tazzarte, we believe that your daily mug can be that brush stroke of beauty.

My fascination with mugs began in childhood. To me, they are not just vessels for coffee or tea; they are storytellers. My family collected mugs from around the world, each with its own unique tale, sparking conversations, memories, and stories in both my home and office.

This passion led to the birth of Tazzarte. Here, I channel my creativity by researching, curating, writing, and designing unique mugs that become part of your personal narrative. With a boundless spectrum of design possibilities, I express my artistic vision, ensuring each mug not only achieves aesthetic distinction but also forges a personal connection. Our name, Tazzarte, merges the Italian words for "cup" (Tazza) and "art" (Arte).


About Me


Dr. Walther Fuchs

I am Dr. Walther Fuchs, deeply involved in art and history as an art historian, historian, publisher, and speaker. Explore more about my journey, academic work, or contributions to the arts at waltherfuchs.com.

Our Mission and Philosophy

Our vision springs from a desire to unite the practicality of a mug with the narrative depth of art. As a Swiss company under Digiboo Publishing House, we collaborate with local producers in the USA to craft these cultural artifacts. This approach not only reduces transport distances for an eco-friendlier footprint but also ensures prompt and equitably priced deliveries. Our artworks, predominantly from the USA with some from European museums, foster a transatlantic appreciation for art. At the heart of our mission is infusing daily life with art through innovative, high-quality designs, making each mug an emotional companion that adds both character and educational nuance to your routine.

This concept aligns with the idea discussed in Tazzarte's blog post, 'Art Reproductions and the Cultured Class: Taste Formation, Knowledge Transfer, and Reception', where art reproductions are seen as more than just decor; they are tools for education and cultural enrichment. By placing these images on everyday items like mugs, which are often plain or functional, we aim to transform these mundane objects into carriers of art, culture, and knowledge, making art accessible and part of daily life.

Curating Art for Daily Life

As an art historian and historian, I curate artworks for our mugs to engage in a dialogue with you. Each mug is a miniature gallery, showcasing significant artwork from various eras and cultures. Collecting different mugs lets you curate your own small design collection. I meticulously choose these pieces for their aesthetic appeal, historical significance, and cultural value, transforming your daily ritual into an educational experience.

As the American artist and curator Robert Rauschenberg once said, 'Painting relates to both art and life. Neither can be made. I try to act in that gap between the two.' At Tazzarte, we see each mug as bridging the gap between art and your everyday life, curating beauty in every sip.

Tailored Production and Streamlined Logistics


For our American customers, we partner with top print-on-demand providers in the USA for making, shipping, and handling returns. This ensures your mug is freshly made when ordered, promoting uniqueness and sustainability by avoiding overproduction. From our Swiss headquarters, we oversee design and logistics to ensure top quality. We're proud of our US presence, enhancing local engagement and logistics.

More Than Just a Mug

At Tazzarte, our mugs are more than daily objects; they reflect your personality, art, and an eco-friendly choice. Celebrate with mugs that warm your soul and tell your unique story, one sip at a time.


Thank You

Thank you for joining our journey, and welcome to the Tazzarte community.

Addresses:

  • USA: "shop tazzarte.com" , 444 Alaska Avenue, Suite #CBA424, Torrance, CA 90503, USA
  • Switzerland: Tazzarte c/o Digiboo GmbH, Schiffliweg 9, CH-8700 Küsnacht, ZH, Switzerland