Company
Hello, I’m Walther, the proud founder of Tazzarte – your destination for unique mugs that blend timeless craftsmanship with contemporary design. Welcome to our story, where passion and creativity unite to transform everyday objects into companions that enrich your life.
My fascination with mugs began in childhood. To me, they are not just vessels for coffee or tea; they are storytellers. My family collected mugs from around the world, each with its own tale, sparking conversations and memories in both my home and office.
This passion led to the birth of Tazzarte. Here, I channel my creativity by curating and designing mugs that become part of your personal narrative. Our name, Tazzarte, merges the Italian words for “cup” (Tazza) and “art” (Arte), reflecting our mission to infuse every sip with beauty.
About Me
Dr. Walther Fuchs
I am Dr. Walther Fuchs, an art historian, historian, publisher, and speaker deeply immersed in art and culture. Explore more about my journey and contributions to the arts at
Our Mission and Philosophy
Our vision is to unite the practicality of a mug with the depth of art. Tazzarte®, a trademark registered in the USA and Switzerland, proudly operates as a Swiss company under Digiboo Publishing House. We partner with local producers in the USA to craft these cultural artifacts, minimizing transport for a greener footprint while ensuring fast, affordable deliveries. Our artworks, primarily from the USA with some from European museums, foster a transatlantic appreciation for art. At our core, we aim to infuse daily life with innovative, high-quality designs, making each mug an emotional companion that adds character and cultural nuance to your routine.
This aligns with our blog post, “Art Reproductions and the Cultured Class: Taste Formation, Knowledge Transfer, and Reception,” where we explore how art on everyday objects like mugs transforms them into carriers of culture and knowledge, making art accessible to all.
Curating Art for Daily Life
As an art historian, I select artworks for our mugs to spark dialogue. Each mug is a miniature gallery, showcasing pieces chosen for their aesthetic, historical, and cultural value. Collecting our mugs lets you build your own design collection, turning your daily ritual into an educational experience.
As Robert Rauschenberg said, “Painting relates to both art and life… I try to act in that gap between the two.” At Tazzarte, our mugs bridge that gap, curating beauty in every sip.
Tailored Production and Streamlined Logistics
For our American customers, we collaborate with top US print-on-demand providers for production, shipping, and returns. This ensures your mug is freshly made, promoting sustainability by avoiding overproduction. From our Swiss headquarters, we oversee design and logistics to guarantee quality. Our US presence strengthens local engagement and efficiency.
More Than Just a Mug
Tazzarte mugs are more than objects; they reflect your personality, celebrate art, and embrace eco-friendly choices. Perfect for gifting or collecting, they warm your soul and tell your unique story, one sip at a time.
- USA: shop.tazzarte.com, 444 Alaska Avenue, Suite #CBA424, Torrance, CA 90503, USA
- Switzerland: Tazzarte c/o Digiboo GmbH, Schiffliweg 9, CH-8700 Küsnacht ZH, Switzerland