Company

About Tazzarte

Every object in this collection was chosen because it stops you.

Not because it matches your kitchen. Not because it makes a nice gift. Because something in its history, its image, or its unexpected connection to the present deserved a second look — and a place on your table.

Tazzarte brings art history into daily life, one carefully chosen object at a time. The collection reaches from an Egyptian sketch on limestone of about 1470 BCE to Matisse's cut-outs of the 1950s, by way of Dürer's rhinoceros of 1515, a Victorian botanical photograph, and Thomas Mann in Küsnacht. What connects them is not a style or an era. It is the quality of attention behind the selection.

A row of Tazzarte fine porcelain art mugs on a table

The Collector: Dr. Walther Fuchs

Dr. Walther Fuchs, art historian and founder of Tazzarte, at his desk in Küsnacht

Dr. Walther Fuchs is a historian, publisher, and scholar based in Küsnacht, Switzerland. He holds a doctorate from the University of Zurich in the history of science, and has spent three decades researching the intersections of art, medicine, architecture, and cultural history.

He co-founded the journal Zwitscher-Maschine: Journal on Paul Klee and has published extensively on Klee, Chagall, Richard Neutra, and the history of anatomical wax models in Enlightenment Europe. His books — on the Chagall windows of Zurich, the literary history of Küsnacht, and the ecology of Lake Zurich — are published by Digiboo Verlag, which he founded in 2009.

Tazzarte is his other project. The same instinct that drives his scholarship — the search for the object that reveals an unexpected connection — drives the selection of every mug in this collection.

Most mugs are printed by algorithm. These are not.

Read more about the curator — his academic work, publications, and research:

Walther Johann Fuchs — Academic Profile →
"A mug is a small thing. But the right image on the right object, held in your hand every morning, has a way of making history tangible. That is what I am looking for." — Dr. Walther Fuchs

Dr. Walther Fuchs holding a Tazzarte fine porcelain mug over an antique volume of engravings

What Makes a Tazzarte Object

Not every image deserves a mug. Not every famous artwork belongs in this collection. Every object selected for Tazzarte meets five criteria.

  • Historical depth. The image must carry a story worth telling — historically situated, with a known date, place, and context. Every Tazzarte object has a provenance.
  • Visual power at small scale. A mug is not a museum wall. The image must work at 9 centimetres. Compositions that dissolve into noise at small scale are excluded, regardless of their fame.
  • An unexpected connection. The strongest selections reveal something the buyer did not anticipate: a link between a 1502 woodcut and a contemporary question, between a Swiss lake and a New York photographer, between a medical illustration and a work of art. If the connection is obvious, the object is probably not right for Tazzarte.
  • Public domain integrity. Every artwork in the core collection is either fully in the public domain or produced under explicit licence. We do not reproduce protected works without authorisation. We do not privatise the art. We curate the filter.
  • The morning test. Would this object improve a morning? Not impress — improve. There is a difference. Tazzarte is not about status. It is about the quality of attention a well-chosen object can bring to an ordinary day.

How We Make Them

One format: Fine Porcelain, 10 oz. Thin-walled, white, with a glaze that holds fine detail. Dishwasher and microwave safe. Built to last. We formerly offered a ceramic line as well and discontinued it — porcelain is fired harder, stays non-porous and gives an image back the white it was drawn on, and one format done properly beats three done adequately.

Every Tazzarte mug is made on demand — locally in the USA for American customers, in the UK or Germany for European orders. We work with a network of certified production houses, and your mug is made in the house nearest to your delivery address. No inventory, no waste, no shipping across oceans. The full account is in How Your Mug Is Made.

Trademark

Tazzarte is a trade mark registered in Switzerland — Swiss trade mark no. 824443, class 21, registered on 20 December 2024, held by Dr. Walther Fuchs.

Where We Work

  • USA: Production and fulfilment via our California-based partners.
  • UK & Europe: Local production in the UK and Germany for fast, customs-free delivery.
  • Switzerland: Editorial direction and design management at our headquarters in Küsnacht, Zurich.

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Contact & Legal Information

Tazzarte is a brand of Digiboo GmbH.

United States | Production & Returns
444 Alaska Avenue, Suite #CBA424,
Torrance, CA 90503, USA
Primary Marketplace: tazzarte.com

Switzerland | Headquarters & Editorial Direction
Tazzarte c/o Digiboo GmbH
Schiffliweg 9,
CH-8700 Küsnacht ZH, Switzerland

Get in Touch
Questions about our collections or your order?
shop@tazzarte.com